Growth
Krak Boba against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krak Boba's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.7% |
| 2 |
K
Kung Fu Tea
|
-12.6% |
| 3 |
H
HTeaO
|
+6.4% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.4% |
| 5 |
H
Happy Lemon
|
+4.5% |
| 6 |
D
Ding Tea
|
-7.2% |
| 7 |
S
Sharetea
|
-21.7% |
| 8 | T The Alley | +7.7% |
| 9 |
I
It's Boba Time
|
+7.4% |
| 10 |
K
Kokee Tea
|
-0.8% |
| 32 | K Krak Boba | - |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Krak Boba locations across 5 US states.
Tracked stores by state
- California 13
- Colorado 1
- Florida 1
- Indiana 1
- Texas 1
Customer overlap
Who shops at Krak Boba
Tracked chains Krak Boba customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Menifee Car Wash
56
Menifee Car Wash
56
R
Ready Set Game
51
R
Round Up Feed
44
2
2n1 Korean BBQ
43
8
88 Ranch Marketplace
41
88 Ranch Marketplace
41
M
Mountain View Tire & Service
36
U
UCR Housing Services
31
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