Growth
House of Style against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Style's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 64 | H House of Style | -22.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked House of Style locations across 10 US states.
Tracked stores by state
- California 2
- Texas 2
- Alabama 1
- Connecticut 1
- Indiana 1
- Kentucky 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at House of Style
Tracked chains House of Style customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tiki Jim's
100
C
Coastal Outfitters
29
R
River City Cafe
25
R
Ripley's Aquarium
25
Ripley's Aquarium
25
T
Tsunami Surf Shop
22
More trends