Growth
Margaritaville against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Margaritaville's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
| 21 | Margaritaville | - |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Margaritaville locations across 18 US states. Florida, California, and Illinois hold 41% of them.
Tracked stores by state
- Florida 9
- California 2
- Illinois 2
- Mississippi 2
- New York 2
- Ohio 2
- Tennessee 2
- Arizona 1
- Georgia 1
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Margaritaville
Tracked chains Margaritaville customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
River Spirit Casino
100
Universal's Aventura Hotel
39
Publix
28
Walt Disney World
18
Universal Orlando Resort
17
Universal Globe
12
Universal
11
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