Growth
Homegrown against its category
The biggest tracked US bars chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homegrown's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 | T The Beach Bar at Hard Rock | - |
| 3 |
A
Alaska Airlines
|
-5.6% |
| 4 |
W
Wings Etc.
|
-19.1% |
| 5 |
G
Golden Nugget
|
+12.7% |
| 6 |
O
Ojos Locos Sports Cantina
|
+8.9% |
| 7 | J Junior's | +5.5% |
| 8 |
P
Pins Mechanical Co.
|
-21.7% |
| 9 |
T
The Brass Tap
|
-9.7% |
| 10 |
T
Tin Roof
|
-19.8% |
| 73 |
H
Homegrown
|
-10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Homegrown locations across 10 US states.
Tracked stores by state
- Kansas 2
- Arkansas 1
- Georgia 1
- Hawaii 1
- Missouri 1
- Nebraska 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Homegrown
Tracked chains Homegrown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McConnell AFB Commissary
32
McConnell AFB Commissary
32
W
Wichita Tree
31
J
Jacks Wine and Spirits
28
J
Jacob Liquor Exchange
23
M
Meddys
22
Meddys
22
F
Family Tree Nursery
21
Family Tree Nursery
21
J
JumpStart
19
More trends