Growth
Holy Smoke against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Holy Smoke's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mission BBQ
|
+1.7% |
| 2 |
S
Sonny's BBQ
|
-6.6% |
| 3 |
R
Rudy's Country Store and Bar-B-Q
|
+11.0% |
| 4 |
C
City Barbeque
|
+17.8% |
| 5 |
B
Bill Miller Bar-B-Q
|
+0.2% |
| 6 |
F
Famous Dave's
|
-7.1% |
| 7 |
D
Dickey's Barbecue Pit
|
-12.3% |
| 8 |
S
Smokey Bones
|
-57.5% |
| 9 |
M
Moe's Original BBQ
|
+3.0% |
| 10 |
P
Pappas Bar-B-Q
|
+3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Holy Smoke locations across 9 US states.
Tracked stores by state
- California 2
- Texas 2
- Alabama 1
- Kansas 1
- New York 1
- South Carolina 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Holy Smoke
Tracked chains Holy Smoke customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tres Hermanos Nuñez Mexican Restaurant
100
L
Lavalette Foodfair
63
R
Rocky Tops Pizza
58
K
Kenny Queen Hardware
42
C
Camden Corner
42
G
Grove Liquor and Market
39
E
Evaroni's Pizza
37
P
Pizza Ed
34
A
Austin's Homemade Ice Cream
30
B
Bowling Feed & Hardware Inc
28
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