Growth
Mission BBQ against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mission BBQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mission BBQ | +1.6% |
| 2 | Sonny's BBQ | -7.3% |
| 3 | Rudy's Country Store and Bar-B-Q | +8.7% |
| 4 | Bill Miller Bar-B-Q | +0.7% |
| 5 | City Barbeque | +17.3% |
| 6 | Famous Dave's | -6.7% |
| 7 | Dickey's Barbecue Pit | -13.6% |
| 8 | Moe's Original BBQ | +4.4% |
| 9 | Smokey Bones | -58.2% |
| 10 | Pappas Bar-B-Q | +2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
147 tracked Mission BBQ locations across 25 US states. Florida, Maryland, and Virginia hold 47% of them.
Tracked stores by state
- Florida 27
- Maryland 21
- Virginia 21
- Pennsylvania 15
- Ohio 9
- Illinois 6
- Indiana 5
- Wisconsin 5
- Delaware 4
- Michigan 4
- North Carolina 4
- New Jersey 4
- Tennessee 4
- Arizona 2
- Connecticut 2
- Kentucky 2
- New York 2
- Oklahoma 2
- South Carolina 2
- California 1
- Colorado 1
- Iowa 1
- Nebraska 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Mission BBQ
Tracked chains Mission BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giant Food
100
Royal Farms
87
Wawa
86
Wegmans
62
Weis Markets
56
NAS Patuxent River Commissary
48
Patuxent River Naval Air Base
47
MARTIN’S
46
Sheetz
46
High's
43
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