Growth
Don Julio Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Don Julio Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 122 | Don Julio Mexican Restaurant | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Don Julio Mexican Restaurant locations across 11 US states and DC. Florida, Minnesota, and District of Columbia hold 44% of them.
Tracked stores by state
- Florida 4
- Minnesota 2
- District of Columbia 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Mississippi 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at Don Julio Mexican Restaurant
Tracked chains Don Julio Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends