Growth
Habanero Mexican Grill against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Habanero Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Habanero Mexican Grill locations across 9 US states.
Tracked stores by state
- California 4
- Kentucky 2
- Georgia 1
- Illinois 1
- Massachusetts 1
- Mississippi 1
- Texas 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at Habanero Mexican Grill
Tracked chains Habanero Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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