Growth
Liberty Tax against its category
The biggest tracked US tax preparation service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Liberty Tax's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&R Block | +0.2% |
| 2 | Jackson Hewitt Tax Service | -22.2% |
| 3 | Liberty Tax | +5.8% |
| 4 | RJ Caruso Tax & Accounting | - |
| 5 | Montgomery County Tax Pros | - |
| 6 | Idaho Tax & Bookkeeping Services, LLC | - |
| 7 | Encinitas Vape & Smoke | - |
| 8 | McAnnally Tax Service Inc | - |
| 9 | Acc-U-Rite Tax & Financial Services | +19.0% |
| 10 | Zappitelli Financial Services | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
92 tracked Liberty Tax locations across 28 US states and DC. Virginia, Indiana, and Alabama hold 24% of them.
Tracked stores by state
- Virginia 9
- Indiana 7
- Alabama 6
- North Carolina 6
- Ohio 6
- Texas 6
- Maryland 5
- Florida 4
- Kentucky 4
- Nevada 4
- California 3
- Pennsylvania 3
- Rhode Island 3
- Wisconsin 3
- Arizona 2
- Georgia 2
- Iowa 2
- Massachusetts 2
- Michigan 2
- South Carolina 2
- Tennessee 2
- Utah 2
- Colorado 1
- Connecticut 1
- District of Columbia 1
- Idaho 1
- Missouri 1
- New Jersey 1
- New York 1
Customer overlap
Who shops at Liberty Tax
Tracked chains Liberty Tax customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fish's Quick Stop
100
1 Stop Wine and Spirits
61
Karsch's Village Market
22
Buchheit
14
New London Commissary
11
Woodman's Auto Center
10
Bally's Evansville Casino & Hotel
7
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