Growth
Graeter's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Graeter's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 13 | Graeter's Ice Cream | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked Graeter's Ice Cream locations across 5 US states. Ohio, Kentucky, and Indiana hold 93% of them.
Tracked stores by state
- Ohio 36
- Kentucky 16
- Indiana 4
- Illinois 2
- Pennsylvania 2
Customer overlap
Who shops at Graeter's Ice Cream
Tracked chains Graeter's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kroger
100
Cincinnati Children's Hospital
41
Dorothy Lane Market
41
Trihealth
40
Jungle Jims
36
Ambiance Nail Spa
34
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