Growth
Golden Chopsticks against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Chopsticks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 15 | Golden Chopsticks | -4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Golden Chopsticks locations across 16 US states. Ohio, Pennsylvania, and California hold 38% of them.
Tracked stores by state
- Ohio 4
- Pennsylvania 4
- California 2
- Michigan 2
- New York 2
- Texas 2
- Florida 1
- Georgia 1
- Iowa 1
- Illinois 1
- Massachusetts 1
- Maine 1
- New Mexico 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Golden Chopsticks
Tracked chains Golden Chopsticks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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