Growth
Golden China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 28 | Golden China | +4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Golden China locations across 21 US states and DC. North Carolina, Virginia, and Texas hold 47% of them.
Tracked stores by state
- North Carolina 13
- Virginia 6
- Texas 5
- Florida 4
- Ohio 4
- Indiana 2
- South Carolina 2
- Alabama 1
- Arizona 1
- California 1
- District of Columbia 1
- Iowa 1
- Louisiana 1
- Maryland 1
- Nebraska 1
- Nevada 1
- New York 1
- Oklahoma 1
- Pennsylvania 1
- Tennessee 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Golden China
Tracked chains Golden China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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