Growth
Flex Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Flex Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Flex Fitness locations across 9 US states. California, Alabama, and Florida hold 45% of them.
Tracked stores by state
- California 3
- Alabama 1
- Florida 1
- Michigan 1
- Missouri 1
- Nevada 1
- Tennessee 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Flex Fitness
Tracked chains Flex Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ashebrooke Liquor Outlet
100
Picos Tacos Premier
85
Marcus Renaissance Cinema
66
Pick 'n Save
49
BFS Foods
48
O&H Danish Bakery
37
Family Fare
24
Kwik Trip
22
More trends