Growth
Fixxology Drinks against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fixxology Drinks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 17 | Fixxology Drinks | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Fixxology Drinks locations across 4 US states. Idaho, Texas, and Montana hold 92% of them.
Customer overlap
Who shops at Fixxology Drinks
Tracked chains Fixxology Drinks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Broulim's
100
Pick Me Up Drinks
54
Ron's Tire Factory
35
Idaho Falls Community Hospital
25
Marshall's Tile
24
Mountain River Veterinary Hospital
24
Rexburg
24
Prescription Center
23
American Construction Supply & Rental
23
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