Growth
El Vaquero Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Vaquero Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 20 | El Vaquero Mexican Restaurant | +4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked El Vaquero Mexican Restaurant locations across 21 US states. Ohio, Texas, and California hold 49% of them.
Tracked stores by state
- Ohio 16
- Texas 4
- California 3
- Virginia 3
- Alabama 2
- Georgia 2
- Michigan 2
- Tennessee 2
- Colorado 1
- Idaho 1
- Illinois 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- South Dakota 1
Customer overlap
Who shops at El Vaquero Mexican Restaurant
Tracked chains El Vaquero Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends