Growth
El Toro against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked El Toro locations across 14 US states.
Tracked stores by state
- Ohio 9
- Indiana 3
- California 1
- Colorado 1
- Delaware 1
- Florida 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at El Toro
Tracked chains El Toro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bunkers Sports Bar and Grill
100
V
Vandalia Beer & Wine Carryout
83
C
Centerpoint Energy
80
Centerpoint Energy
80
S
Submarine House
79
Submarine House
79
M
Marion's Piazza
73
Marion's Piazza
73
T
TJ Chumps
72
TJ Chumps
72
T
Tried & True Alehouse
66
Tried & True Alehouse
66
P
Premier Health
65
Premier Health
65
R
Rip Rap Roadhouse
62
D
Dorothy Lane Market
54
Dorothy Lane Market
54
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