Growth
El Toro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 57 | El Toro | -10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked El Toro locations across 19 US states. Ohio, Illinois, and Indiana hold 46% of them.
Tracked stores by state
- Ohio 11
- Illinois 3
- Indiana 3
- California 2
- Florida 2
- Missouri 2
- Texas 2
- Colorado 1
- Delaware 1
- Kentucky 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- North Carolina 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at El Toro
Tracked chains El Toro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Bunkers Sports Bar and Grill
100
Vandalia Beer & Wine Carryout
87
Submarine House
82
Marion's Piazza
76
TJ Chumps
75
Premier Health
68
Dorothy Lane Market
67
Kroger
65
Huber Heights
62
Miami Valley Wine & Spirits
62
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