Growth
El Ranchero against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Ranchero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 24 | El Ranchero | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked El Ranchero locations across 26 US states. Texas, Georgia, and Virginia hold 34% of them.
Tracked stores by state
- Texas 8
- Georgia 7
- Virginia 6
- Indiana 4
- New Jersey 4
- Arizona 3
- California 3
- North Carolina 3
- Oklahoma 3
- Michigan 2
- Ohio 2
- Washington 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Idaho 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Missouri 1
- New Mexico 1
- New York 1
- Oregon 1
- Pennsylvania 1
- West Virginia 1
Customer overlap
Who shops at El Ranchero
Tracked chains El Ranchero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends