Growth
El Patron against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Patron's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 32 | El Patron | +7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked El Patron locations across 27 US states. Alabama, California, and Illinois hold 30% of them.
Tracked stores by state
- Alabama 7
- California 7
- Illinois 6
- Texas 5
- Georgia 3
- Kansas 3
- Pennsylvania 3
- Virginia 3
- Indiana 2
- Michigan 2
- Missouri 2
- North Carolina 2
- New Jersey 2
- New Mexico 2
- New York 2
- Ohio 2
- South Carolina 2
- Tennessee 2
- Wisconsin 2
- Colorado 1
- Florida 1
- Louisiana 1
- Massachusetts 1
- Mississippi 1
- Nebraska 1
- Oklahoma 1
- Washington 1
Customer overlap
Who shops at El Patron
Tracked chains El Patron customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Central Alabama Electric Cooperative
100
Johnson's Giant Food
90
Big E's Quik Mart
67
Johnsons Giant Foods
65
Catamount Travel Center
62
Fresh Value
61
Jack's
57
Russell Do It Centers
47
Mugg & Bopps
45
Martin's Family Clothing
42
More trends