Growth
El Azteca against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Azteca's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 171 | El Azteca | -22.6% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked El Azteca locations across 15 US states. Iowa, Delaware, and Georgia hold 32% of them.
Tracked stores by state
- Iowa 3
- Delaware 2
- Georgia 2
- Illinois 2
- New Jersey 2
- New York 2
- Colorado 1
- Kansas 1
- North Dakota 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at El Azteca
Tracked chains El Azteca customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Minot AFB Commissary
100
Touchdown Restaurant
63
Brenford Animal Hospital
58
State Line Gas
58
Restaurant 55
57
Empire Wine & Spirits
53
Wheatsfield Cooperative
50
Brick Works Brewing and Eats
50
Forrest Avenue Animal Hospital
49
Sun Gas and Diesel
48
More trends