Growth
DK Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DK Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked DK Nails locations across 13 US states. Florida, Pennsylvania, and Illinois hold 42% of them.
Tracked stores by state
- Florida 3
- Pennsylvania 3
- Illinois 2
- Texas 2
- California 1
- Indiana 1
- Maine 1
- Minnesota 1
- Nebraska 1
- Nevada 1
- Ohio 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at DK Nails
Tracked chains DK Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kwik Way Store
100
518 Smokehouse
53
Higher Ground Char House
48
El Poblano
47
Stan's Beverage Distributor
46
Walnut Bottom Diner
36
Landhope Farms
34
Carolina Wings and Ribhouse
33
Miseno Pizza and Ristorante
27
Karns Quality Foods
24
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