Growth
Divine Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Divine Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Divine Nails locations across 19 US states.
Tracked stores by state
- California 4
- Texas 4
- Florida 3
- Idaho 2
- Michigan 2
- Oklahoma 2
- Virginia 2
- Arizona 1
- Georgia 1
- Indiana 1
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- New York 1
- Ohio 1
- Oregon 1
Customer overlap
Who shops at Divine Nails
Tracked chains Divine Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Incollingo's Family Market
100
I
Inspired Nail Spa
43
P
Pilgrim's Market
40
T
The Wellness Bar
32
P
Parallel 47
30
B
Black Sheep Sporting Goods
29
S
Shiki Hibachi Sushi
25
A
Anchored Coffee Company
24
J
Jitterz
24
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