Growth
China Town against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Town's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 13 | China Town | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked China Town locations across 37 US states and DC. Florida, South Carolina, and California hold 30% of them.
Tracked stores by state
- Florida 17
- South Carolina 11
- California 6
- Illinois 6
- Texas 5
- Wisconsin 5
- Alabama 4
- Massachusetts 4
- Michigan 4
- North Carolina 4
- New Jersey 4
- New York 4
- Ohio 3
- Pennsylvania 3
- Tennessee 3
- Virginia 3
- Arkansas 2
- Connecticut 2
- Indiana 2
- Louisiana 2
- Montana 2
- Wyoming 2
- Alaska 1
- Arizona 1
- Colorado 1
- District of Columbia 1
- Georgia 1
- Idaho 1
- Kansas 1
- Maryland 1
- Maine 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Oregon 1
- Utah 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at China Town
Tracked chains China Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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