Growth
China Chef against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Chef's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 24 | China Chef | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked China Chef locations across 32 US states. Florida, Michigan, and South Carolina hold 28% of them.
Tracked stores by state
- Florida 9
- Michigan 7
- South Carolina 6
- Illinois 4
- New Jersey 4
- Ohio 4
- Alabama 3
- California 3
- Maryland 3
- North Carolina 3
- New York 3
- Pennsylvania 3
- Colorado 2
- Connecticut 2
- Georgia 2
- Massachusetts 2
- Nevada 2
- Tennessee 2
- Texas 2
- Arizona 1
- Delaware 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Oklahoma 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at China Chef
Tracked chains China Chef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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