Growth
Carhartt against its category
The biggest tracked US western & workwear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carhartt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Boot Barn | +3.8% |
| 2 | Cavender's | +3.4% |
| 3 | Red Wing | -7.9% |
| 4 | Duluth Trading Company | -6.4% |
| 5 | Carhartt | -1.2% |
| 6 | Ariat Outlet | -1.6% |
| 7 | Boot Factory Outlet | -4.6% |
| 8 | Boot Country | -11.9% |
| 9 | Lee Wrangler Clearance Center | +6.5% |
| 10 | Lucchese Bootmaker | - |
Share of tracked category spend, indexed
Store footprint
Store map
58 tracked Carhartt locations across 35 US states. New York, Tennessee, and Illinois hold 21% of them.
Tracked stores by state
- New York 5
- Tennessee 4
- Illinois 3
- Massachusetts 3
- Michigan 3
- Ohio 3
- Oregon 3
- Arizona 2
- Minnesota 2
- Pennsylvania 2
- Texas 2
- Utah 2
- Washington 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Delaware 1
- Florida 1
- Georgia 1
- Idaho 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Maine 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Carhartt
Tracked chains Carhartt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Stewart's Shops
100
Byrne Dairy
75
Market 32
62
Hannaford
57
Fastrac
35
Maverik
32
Hudson Valley Community College
29
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