Growth
Bruster's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bruster's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 32 | Bruster's Ice Cream | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Bruster's Ice Cream locations across 12 US states. South Carolina, Georgia, and Maryland hold 50% of them.
Tracked stores by state
- South Carolina 6
- Georgia 4
- Maryland 4
- Florida 3
- Arizona 2
- Pennsylvania 2
- Tennessee 2
- Alabama 1
- Delaware 1
- North Carolina 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at Bruster's Ice Cream
Tracked chains Bruster's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends