Growth
Bobablastic against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bobablastic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 61 | Bobablastic | -9.8% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Bobablastic locations across 8 US states. Oregon, Washington, and Arizona hold 85% of them.
Tracked stores by state
- Oregon 24
- Washington 4
- Arizona 1
- California 1
- Florida 1
- Missouri 1
- Nevada 1
- Texas 1
Customer overlap
Who shops at Bobablastic
Tracked chains Bobablastic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fred Meyer
90
Burgerville
62
Space Age
47
Taps at Oak Tree Station
45
Lindsey's Lattes
42
MJSteakhouseilani
42
Grains of Wrath Restaurant & Brewery
40
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