Growth
Boba Cafe against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boba Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 60 | B Boba Cafe | -1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Boba Cafe locations across 10 US states.
Tracked stores by state
- California 1
- Colorado 1
- Hawaii 1
- Indiana 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- South Dakota 1
Customer overlap
Who shops at Boba Cafe
Tracked chains Boba Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Ewa Pantry
100
E
Ellsworth AFB Commissary
91
O
Ohana Drive Inn
87
O
Ono Thai
86
S
Shelbyville QuickPix
69
A
Aloha Brew Coffee Bar
66
L
Loco Moco Drive Inn
64
J
Just Peachy Cafe
63
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