Growth
Big Dipper Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Dipper Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Big Dipper Ice Cream locations across 7 US states.
Customer overlap
Who shops at Big Dipper Ice Cream
Tracked chains Big Dipper Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Good Food Store
100
Good Food Store
100
O
Orange Street Food Farm
74
Orange Street Food Farm
74
B
Bridge Pizza
47
M
Malmstrom AFB
46
M
Montana Ace - Trempers
45
R
Real Food Market & Grill
38
M
Missoula DMV
37
L
Liquid Planet
35
Liquid Planet
35
C
City of Tiffin Government
34
S
South Ave Market
33
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