Growth
Abelardo's Mexican Fresh against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Abelardo's Mexican Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 54 | Abelardo's Mexican Fresh | - |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Abelardo's Mexican Fresh locations across 6 US states. Nebraska, Missouri, and Iowa hold 82% of them.
Customer overlap
Who shops at Abelardo's Mexican Fresh
Tracked chains Abelardo's Mexican Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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