Growth
16 Handles against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 16 Handles's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 35 | 16 Handles | - |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked 16 Handles locations across 6 US states. New York, New Jersey, and Florida hold 76% of them.
Tracked stores by state
- New York 12
- New Jersey 8
- Florida 5
- Texas 4
- Connecticut 2
- South Carolina 2
Customer overlap
Who shops at 16 Handles
Tracked chains 16 Handles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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