Growth
State Farm against its category
The biggest tracked US auto & home insurance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks State Farm's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Liberty Mutual
|
- |
| 2 |
F
Farm Bureau Insurance
|
-35.5% |
| 3 |
N
Nationwide Mutual Insurance Company
|
- |
| 4 |
M
Mercury Insurance
|
-1.7% |
| 5 |
K
Kentucky Farm Bureau
|
- |
| 6 |
I
Indiana Farm Bureau Insurance
|
- |
| 7 | R Root Insurance | - |
| 8 |
T
Travelers
|
- |
| 9 |
F
Farmers Insurance
|
- |
| 10 |
N
New York Central Mutual Fire
|
-34.5% |
| 32 |
S
State Farm
|
-13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked State Farm locations across 17 US states.
Tracked stores by state
- California 4
- Georgia 3
- Arkansas 2
- Arizona 2
- Illinois 2
- Michigan 2
- New York 2
- Texas 2
- Colorado 1
- Connecticut 1
- Florida 1
- Iowa 1
- Maryland 1
- Mississippi 1
- North Carolina 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at State Farm
Tracked chains State Farm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
IA Interior Architects
100
I
IA Motors
82
G
Green Top Grocery
24
F
Flingers Pizza Pub
20
B
Bloomington Meats
19
D
DESTIHL Brewery & Beer Hall
18
M
Marcus Bloomington Cinema
18
Marcus Bloomington Cinema
18
E
Epiphany Farms Restaurant
18
P
Pheasant Lanes Family Fun Center
18
G
Growing Grounds Garden Center & Florist
17
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