Growth
Lemonade against its category
The biggest tracked US auto & home insurance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lemonade's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Liberty Mutual
|
- |
| 2 |
F
Farm Bureau Insurance
|
-35.5% |
| 3 |
N
Nationwide Mutual Insurance Company
|
- |
| 4 |
M
Mercury Insurance
|
-1.7% |
| 5 |
K
Kentucky Farm Bureau
|
- |
| 6 |
I
Indiana Farm Bureau Insurance
|
- |
| 7 | R Root Insurance | - |
| 8 |
T
Travelers
|
- |
| 9 |
F
Farmers Insurance
|
- |
| 10 |
N
New York Central Mutual Fire
|
-34.5% |
| 23 |
L
Lemonade
|
+16.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Lemonade locations across 4 US states.
Tracked stores by state
- California 13
- Colorado 1
- Florida 1
- New York 1
Customer overlap
Who shops at Lemonade
Tracked chains Lemonade customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mother's Market & Kitchen
96
Mother's Market & Kitchen
96
G
Gus's Community Market
52
Gus's Community Market
52
P
Portland General Electric
41
Portland General Electric
41
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