Chain · United States · data through September 2026

N New York Life Insurance logo New York Life Insurance

Iceflower tracks 22 New York Life Insurance stores across 17 US states. It ranks #1 of 19 tracked US life insurance & final expense chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
22
States
17
Category
Life Insurance & Final Expense
Category rank
#1

Growth

New York Life Insurance against its category

The biggest tracked US life insurance & final expense chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New York Life Insurance's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 N New York Life Insurance logo New York Life Insurance -
2 M MetLife logo MetLife -64.9%
3 G Guardian Life logo Guardian Life +1.2%
4 A Austin Hamlett -67.2%
5 H Hobby Pinnacle Solutions -
6 D Deborah Baum -57.8%
7 R Ralph Sklar - Silver Transitions Financial & Insurance Solutions -
8 W Western & Southern Financial Group logo Western & Southern Financial Group -
9 C Christopher Barrett -47.3%
10 N Navy Mutual logo Navy Mutual -81.5%

Share of tracked category spend, indexed

100 1036.4 2024 Q4 2026 Q3

Store footprint

Store map

22 tracked New York Life Insurance locations across 17 US states.

Customer overlap

Who shops at New York Life Insurance

Tracked chains New York Life Insurance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

E El Paso Water logo El Paso Water 53
A ALON logo ALON 36
L Lowe's Big 8 Foods 36
T The Shack Wings & Brews 33
U Union Drafthouse 26
T Taqueria El Cometa 26
T Tacos Don Cuco 22
V Vista Urban Market 21

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