Trends · data through September 2026

Hispanic Supermarkets in California

Iceflower tracks 591 stores from 103 Hispanic supermarkets in California. Los Amigos Market grew fastest over the last year, ahead of Carniceria Del Valle and Amigos Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
103
Tracked stores
591
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Hispanic supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Los Amigos Market and Carniceria Del Valle sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Los Amigos Market ▲4 +18.8%
2 C Carniceria Del Valle - +18.8%
3 A Amigos Market ▲2 +11.2%
4 L La Superior Mercados - +8.0%
5 L La Favorita Market - +6.7%
6 C Carniceria ▲2 +5.7%
7 V Vallarta Supermarkets logo Vallarta Supermarkets - +5.1%
8 E El Sol Market ▲1 +4.8%
9 A Azteca Market ▲2 +4.3%
10 N Northgate Gonzalez Markets logo Northgate Gonzalez Markets ▲1 +2.9%
11 L La Hacienda Market ▲2 +2.9%
12 A Arteaga's Food Center - +2.5%
13 M Mi Rancho Market - +2.1%
14 L La Raza Market ▲1 +0.6%
15 L La Tiendita ▲1 +0.5%
  • Vallarta Supermarkets
  • Northgate Gonzalez Markets
  • Cardenas Markets
  • El Super
  • Superior Grocers
  • Northgate Market
  • Vallarta
  • Other tracked chains

Store footprint

Store map

591 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Vallarta Supermarkets (58)
  • Northgate Gonzalez Markets (39)
  • Cardenas Markets (56)
  • El Super (52)
  • Superior Grocers (69)
  • Northgate Market (7)
  • Vallarta (7)
  • Other tracked chains

Top tracked chains by store count

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