Growth
El Super against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Super's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Vallarta Supermarkets | +8.3% |
| 2 | Rancho Markets | -5.5% |
| 3 | Northgate Gonzalez Markets | +5.5% |
| 4 | Cardenas Markets | -5.8% |
| 5 | El Super | -5.3% |
| 6 | Fiesta Mart | -3.4% |
| 7 | Superior Grocers | -1.7% |
| 8 | Bravo Supermarkets | +3.4% |
| 9 | Compare Foods | -11.4% |
| 10 | Presidente Supermarket | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked El Super locations across 9 US states. California, Arizona, and Nevada hold 89% of them.
Tracked stores by state
- California 54
- Arizona 7
- Nevada 5
- Texas 3
- Indiana 1
- Michigan 1
- North Carolina 1
- Nebraska 1
- New Mexico 1
Customer overlap
Who shops at El Super
Tracked chains El Super customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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