Trends · data through September 2026

Hispanic Supermarkets in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 33 stores from 17 Hispanic supermarkets in San Diego-Chula Vista-Carlsbad, CA. Northgate Gonzalez Markets grew fastest over the last year, ahead of Manolo Farmers Market and El Super.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
33
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Hispanic supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Northgate Gonzalez Markets and Manolo Farmers Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Northgate Gonzalez Markets logo Northgate Gonzalez Markets - +1.8%
2 M Manolo Farmers Market - -0.9%
3 E El Super logo El Super - -2.5%
  • Northgate Gonzalez Markets
  • El Super
  • Manolo Farmers Market
  • Vallarta
  • Northgate Market
  • Otay Farms Market & Mexican Food
  • La Posta Market
  • Other tracked chains

Store footprint

Store map

33 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted.

  • Northgate Gonzalez Markets (6)
  • El Super (5)
  • Manolo Farmers Market (5)
  • Vallarta (2)
  • Northgate Market (2)
  • Otay Farms Market & Mexican Food (1)
  • La Posta Market (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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