Growth
Fiesta Market against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fiesta Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Vallarta Supermarkets | +8.3% |
| 2 | Rancho Markets | -5.5% |
| 3 | Northgate Gonzalez Markets | +5.5% |
| 4 | Cardenas Markets | -5.8% |
| 5 | El Super | -5.3% |
| 6 | Fiesta Mart | -3.4% |
| 7 | Superior Grocers | -1.7% |
| 8 | Bravo Supermarkets | +3.4% |
| 9 | Compare Foods | -11.4% |
| 10 | Presidente Supermarket | -3.3% |
| 28 | Fiesta Market | +11.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Fiesta Market locations across 3 US states. California holds 50% of them.
Tracked stores by state
- California 5
- Illinois 4
- Tennessee 1
Customer overlap
Who shops at Fiesta Market
Tracked chains Fiesta Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Elgin Fresh Market
100
Mi Rancho Market
95
El Barrio Fresh Market
58
Oak Farms Market
49
Armando's Supermarket
45
Carniceria Guzman
44
Graciano's Market
43
Capri Liquor & Convenience Store
37
SuperMercado La Salsa
36
Mi Mexico Michoacana
35
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