Trends · data through July 2026

Clothing Stores in Birmingham

Iceflower tracks 114 stores from 59 clothing stores chains in Birmingham. River Island grew fastest over the last year, ahead of Oliver Bonas and Matalan.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
59
Tracked stores
114
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. River Island and Oliver Bonas sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R River Island logo River Island - +17.2%
2 O Oliver Bonas logo Oliver Bonas ▲1 +17.1%
3 M Matalan - +16.1%
4 P Peacocks - +13.4%
5 N Next - +8.6%
6 P Primark logo Primark - +0.9%
7 H H&M logo H&M ▲1 -1.7%
8 N New Look logo New Look ▼1 -24.2%
9 S Superdry - -40.0%
10 P PEP&CO ▼1 -45.1%
  • Primark
  • Next
  • Matalan
  • River Island
  • H&M
  • New Look
  • Zara
  • Other tracked chains

Store footprint

Store map

114 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • Primark (4)
  • Next (12)
  • Matalan (5)
  • River Island (5)
  • H&M (5)
  • New Look (9)
  • Zara (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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