Growth
Victoria's Secret against its category
The biggest tracked UK underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victoria's Secret's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+6.0% |
| 2 |
B
Boux Avenue
|
-3.2% |
| 3 |
I
Intimissimi
|
+10.0% |
| 4 |
C
Calzedonia
|
-21.0% |
| 5 | S Simply Pleasure | -27.9% |
| 6 |
?
靴下屋
|
-18.6% |
| 7 | K Kiss & Make Up | -28.5% |
| 8 | B Blush Lingerie Boutique | -40.9% |
| 9 | B Bargain Bazaar | - |
| 10 | A Aisling's Lingerie & Clubwear | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Victoria's Secret locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 3
- North West 3
- South East 3
- North East 2
- Scotland 2
- South West 2
- Yorkshire and The Humber 2
- East Midlands 1
- East of England 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Victoria's Secret
Tracked chains Victoria's Secret customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Bletchley Tesco Kiosk
100
J
John Lewis & Partners
72
John Lewis & Partners
72
More trends