Chain · United Kingdom · data through July 2026

V Victoria's Secret logo Victoria's Secret

Iceflower tracks 19 Victoria's Secret stores across 11 of the UK's 12 regions and nations. It ranks #28 of 747 tracked UK clothing stores chains by card spend. Its share of tracked category spend moved -1.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
19
Regions
11
Category
Clothing Store
Category rank
#28

Growth

Victoria's Secret against its category

The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victoria's Secret's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Primark logo Primark -0.1%
2 N Next -1.9%
3 M Matalan -0.6%
4 Z Zara logo Zara -2.5%
5 R River Island logo River Island -4.0%
6 H H&M logo H&M -4.5%
7 N New Look logo New Look -26.7%
8 U Uniqlo logo Uniqlo -
9 P Peacocks +1.4%
10 F Flannels logo Flannels -3.0%
28 V Victoria's Secret logo Victoria's Secret -1.5%

Share of tracked category spend, indexed

100 116.4 2024 Q1 2025 Q4

Store footprint

Store map

19 tracked Victoria's Secret locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • London 3
  • North West 3
  • North East 2
  • Scotland 2
  • South East 2
  • Yorkshire and The Humber 2
  • East Midlands 1
  • East of England 1
  • South West 1
  • Wales 1
  • West Midlands 1

Customer overlap

Who shops at Victoria's Secret

Tracked chains Victoria's Secret customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Y YO! Bletchley Tesco Kiosk 100
Z Zara logo Zara 75
J John Lewis & Partners 72
B Bershka logo Bershka 50
T TK Maxx logo TK Maxx 48
P Primark logo Primark 36
H H&M logo H&M 34
B Boots logo Boots 33

More trends

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