Chain · United Kingdom · data through July 2026

P PEP&CO

Iceflower tracks 32 PEP&CO stores across 11 of the UK's 12 regions and nations. It ranks #31 of 747 tracked UK clothing stores chains by card spend. Its share of tracked category spend moved -20.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
32
Regions
11
Category
Clothing Store
Category rank
#31

Growth

PEP&CO against its category

The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks PEP&CO's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Primark logo Primark -0.1%
2 N Next -1.9%
3 M Matalan -0.6%
4 Z Zara logo Zara -2.5%
5 R River Island logo River Island -4.0%
6 H H&M logo H&M -4.5%
7 N New Look logo New Look -26.7%
8 U Uniqlo logo Uniqlo -
9 P Peacocks +1.4%
10 F Flannels logo Flannels -3.0%
31 P PEP&CO -20.5%

Share of tracked category spend, indexed

100 58.2 2024 Q1 2025 Q4

Store footprint

Store map

32 tracked PEP&CO locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • West Midlands 8
  • North West 5
  • East Midlands 3
  • Scotland 3
  • East of England 2
  • London 2
  • North East 2
  • South West 2
  • Wales 2
  • Yorkshire and The Humber 2
  • South East 1

Customer overlap

Who shops at PEP&CO

Tracked chains PEP&CO customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Costa Ryde Tesco 100
Y YO! Yardley Tesco Kiosk 69
L Luton BSAC 29
A ALDI logo ALDI 14
P Poundland logo Poundland 12
Y YO! Ayr Tesco Kiosk 11
F Farmfoods 10

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