Trends · data through July 2026

Clothing Stores in Luton

Iceflower tracks 50 stores from 30 clothing stores chains in Luton. River Island grew fastest over the last year, ahead of H&M and New Look.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30
Tracked stores
50
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. River Island and H&M sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R River Island logo River Island - +4.0%
2 H H&M logo H&M - +3.0%
3 N New Look logo New Look - +2.9%
4 N Next - -5.7%
5 P Primark logo Primark - -8.1%
  • Primark
  • Next
  • Matalan
  • H&M
  • River Island
  • Uniqlo
  • New Look
  • Other tracked chains

Store footprint

Store map

50 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • Primark (3)
  • Next (7)
  • Matalan (2)
  • H&M (4)
  • River Island (3)
  • Uniqlo (1)
  • New Look (5)
  • Other tracked chains

Top tracked chains by store count

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