Trends · data through September 2026

Family & Value Apparel in Alabama

Iceflower tracks 226 stores from 19 family & value apparel chains in Alabama. Shoe Dept. grew fastest over the last year, ahead of Citi Trends and Rainbow Shops.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
226
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shoe Dept. and Citi Trends sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shoe Dept. logo Shoe Dept. - +13.7%
2 C Citi Trends logo Citi Trends - +11.3%
3 R Rainbow Shops logo Rainbow Shops - +3.5%
4 M Martin's Family Clothing - +1.6%
5 I It's Fashion ▲1 +0.6%
6 S Simply 10 logo Simply 10 - +0.3%
7 C Cato Fashions logo Cato Fashions - -2.5%
8 O Old Navy logo Old Navy - -2.6%
9 L Levi's logo Levi's - -7.5%
10 F Factory Connection ▼1 -18.7%
  • Old Navy
  • Martin's Family Clothing
  • Cato Fashions
  • Shoe Dept.
  • Rainbow Shops
  • Citi Trends
  • It's Fashion
  • Other tracked chains

Store footprint

Store map

226 tracked store locations in Alabama. The 7 largest tracked chains are highlighted.

  • Old Navy (21)
  • Martin's Family Clothing (6)
  • Cato Fashions (57)
  • Shoe Dept. (25)
  • Rainbow Shops (24)
  • Citi Trends (34)
  • It's Fashion (13)
  • Other tracked chains

Top tracked chains by store count

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