Growth
Simply 10 against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Simply 10's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 49 |
S
Simply 10
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Simply 10 locations across 9 US states.
Tracked stores by state
- Alabama 3
- Florida 3
- Georgia 2
- Louisiana 1
- Michigan 1
- Mississippi 1
- Ohio 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Simply 10
Tracked chains Simply 10 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Slappey Food Mart
100
D
Doc's food and liquor
61
W
Wind Creek Casino
41
Wind Creek Casino
41
H
Homerun Foods
37
M
Master Nails
30
C
Cloverland AG
30
B
Beauty & Beyond
30
M
Montgomery County Probate
29
K
K Beauty Warehouse
29
More trends