Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Utah

Iceflower tracks 244 stores from 173 Thai, Vietnamese, Filipino & Hawaiian chains in Utah. Zao Asian Cafe grew fastest over the last year, ahead of Cafe Trang Bistro and LoLo Hawaiian BBQ.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
173
Tracked stores
244
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zao Asian Cafe and Cafe Trang Bistro sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zao Asian Cafe logo Zao Asian Cafe - -4.3%
2 C Cafe Trang Bistro - -17.5%
3 L LoLo Hawaiian BBQ - -19.7%
4 O Oh Mai - -20.4%
5 V Vietopia Bistro - -54.1%
  • Mo' Bettahs Hawaiian Style Food
  • Zao Asian Cafe
  • LoLo Hawaiian BBQ
  • Benja's Thai Garden
  • Pho Saigon Noodle House
  • Honolulu Grill
  • Mi La-Cai Noodle House
  • Other tracked chains

Store footprint

Store map

244 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Mo' Bettahs Hawaiian Style Food (34)
  • Zao Asian Cafe (18)
  • LoLo Hawaiian BBQ (4)
  • Benja's Thai Garden (1)
  • Pho Saigon Noodle House (2)
  • Honolulu Grill (2)
  • Mi La-Cai Noodle House (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Mo' Bettahs Hawaiian Style Food logo Mo' Bettahs Hawaiian Style Food 34
  • 2 Z Zao Asian Cafe logo Zao Asian Cafe 18
  • 3 L LoLo Hawaiian BBQ 4
  • 4 V Vietopia Bistro 4
  • 5 O Oh Mai 3
  • 6 C Cafe Trang Bistro 3
  • 7 A Asia Palace 2
  • 8 F FreshFin Poke 2
  • 9 S Savage Fish Poke 2
  • 10 P Pho Plus 2
  • 11 B Baan Thai Restaurant 2
  • 12 D Dakine Grindz 2
  • 13 K Kokonut Island Grill SLC 2
  • 14 P Pho Saigon Noodle House 2
  • 15 I Island Grinds 2
  • 16 Y You & I Kitchen 2
  • 17 H Honolulu Grill logo Honolulu Grill 2
  • 18 V Ve La Thai 1
  • 19 T Thai Spoon 1
  • 20 H Hart Yai Thai Express 1
  • 21 T Thai Spice Restaurant 1
  • 22 S Savory Thai 1
  • 23 S Shaka Shake Bowl 1
  • 24 K Kao Thai 1
  • 25 A Aranya Thai Kitchen 1
  • 26 P PC Pho 1
  • 27 T Thai Neighbor Cuisine 1 1
  • 28 L LemonShark Poke 1
  • 29 T Taste of thai sugarhouse 1
  • 30 Z Zaab Sure Thai Cuisine 1
  • 31 8 808 Wild Tuna 1
  • 32 J Janis Filipino Cuisine 1
  • 33 S Siam Orchid 1
  • 34 J Jade's Corner Deli 1
  • 35 M Marigold Thai & Vietnamese Cuisine 1
  • 36 M Mano Thai Diner 1
  • 37 T Thai Sapa 1
  • 38 Y Yummy Thai 1
  • 39 R Ruan Thai Restaurant 1
  • 40 T Thai Jasmine 1
  • 41 T Thai Rod Dee 1
  • 42 G Golden Thai Cuisine 1
  • 43 N New Thai Cafe 1
  • 44 P Pleiku 1
  • 45 M Mana Thai Cafe 1
  • 46 P Pique Thai logo Pique Thai 1
  • 47 C Chanon Thai logo Chanon Thai 1
  • 48 T Thai Lake City 1
  • 49 T Thai Mango 1
  • 50 T Thai Garden 1

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