Chain · United Kingdom · data through September 2026

S Select Fashion logo Select Fashion

Iceflower tracks 55 Select Fashion stores across 11 of the UK's 12 regions and nations. It ranks #7 of 17 tracked UK fast fashion chains by card spend. Its share of tracked category spend moved -5.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
55
Regions
11
Category
Fast Fashion
Category rank
#7

Growth

Select Fashion against its category

The biggest tracked UK fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Select Fashion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Primark logo Primark +1.6%
2 Z Zara logo Zara +1.6%
3 R River Island logo River Island -6.0%
4 H H&M logo H&M +0.2%
5 N New Look logo New Look -12.5%
6 B Bershka logo Bershka -
7 S Select Fashion logo Select Fashion -5.8%
8 P Pull & Bear logo Pull & Bear -
9 S Stradivarius logo Stradivarius -
10 M Mango logo Mango -2.7%

Share of tracked category spend, indexed

100 102.1 2024 Q4 2026 Q3

Store footprint

Store map

55 tracked Select Fashion locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 11
  • London 8
  • North East 6
  • East Midlands 5
  • South East 5
  • South West 5
  • West Midlands 5
  • East of England 4
  • Yorkshire and The Humber 4
  • Scotland 1
  • Wales 1

Customer overlap

Who shops at Select Fashion

Tracked chains Select Fashion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

B B&M Stores logo B&M Stores 100
P Primark logo Primark 92
I Iceland logo Iceland 80
A Asda logo Asda 79
W We Buy Any Car logo We Buy Any Car 77
P Poundland logo Poundland 62
S Savers logo Savers 57
P Peacocks logo Peacocks 53

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