Trends · data through September 2026

Supermarkets in Slough and Heathrow

Iceflower tracks 312 stores from 82 supermarkets in Slough and Heathrow. Sainsbury's grew fastest over the last year, ahead of Asda and Morrisons.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
82
Tracked stores
312
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sainsbury's and Asda sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sainsbury's logo Sainsbury's - +12.3%
2 A Asda logo Asda - +12.3%
3 M Morrisons logo Morrisons - +3.0%
4 C Co-op Food logo Co-op Food - +0.8%
5 T Tesco logo Tesco - -10.0%
  • Tesco
  • Sainsbury's
  • Asda
  • Tesco Extra
  • Co-op Food
  • Quality Foods
  • Morrisons
  • Other tracked chains

Store footprint

Store map

312 tracked store locations in Slough and Heathrow. The 7 largest tracked chains are highlighted.

  • Tesco (98)
  • Sainsbury's (54)
  • Asda (17)
  • Tesco Extra (1)
  • Co-op Food (43)
  • Quality Foods (5)
  • Morrisons (12)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 98
  • 2 S Sainsbury's logo Sainsbury's 54
  • 3 C Co-op Food logo Co-op Food 43
  • 4 A Asda logo Asda 17
  • 5 M Morrisons logo Morrisons 12
  • 6 Q Quality Foods logo Quality Foods 5
  • 7 K Kopernik Polish Supermarket 2
  • 8 F Food Fare 2
  • 9 M Mieszko 2
  • 10 T The Co-operative Food 2
  • 11 S Stop N Shop logo Stop N Shop 2
  • 12 S Sainsbury's Local logo Sainsbury's Local 2
  • 13 S Sira Cash & Carry 2
  • 14 B Bulgarian Food & Delicatessen 1
  • 15 M Mix Markt 1
  • 16 D Darbari Fancy Textiles 1
  • 17 P Porto Madeira Supermarket 1
  • 18 D Doddle A Best Food & Wine Pinner 1
  • 19 E Emma Market 1
  • 20 R Riverside Supermarket 1
  • 21 N Nabi Supermarket 1
  • 22 N New Way Food and Wine 1
  • 23 A Aize Food Centre 1
  • 24 G Greenford Supermarket 1
  • 25 H Hill Park Express 1
  • 26 A Affordable Foods 1
  • 27 B Bobby's Off Licence 1
  • 28 L Landis 1
  • 29 S Slough Foods Emporium 1
  • 30 F Fruity Fresh 1
  • 31 T TugaStore 1
  • 32 P Price Cutter logo Price Cutter 1
  • 33 M Medway News Food and Wine 1
  • 34 K Kingston Market 1
  • 35 A Abis Cash & Carry 1
  • 36 M Mieszko Swindon 1
  • 37 J Jessica's Food & Wine 1
  • 38 I Istanbul Grand Bazaar 1
  • 39 S Supermarket Favourite 1
  • 40 Z ZiNi Turkish & international food 1
  • 41 C Chopra Superstore 1
  • 42 M Maluch Express 1
  • 43 S Stop & Shop logo Stop & Shop 1
  • 44 S Southall Deshi Bazar 1
  • 45 D Ditton Foodstore 1
  • 46 R Royal Supermarket 1
  • 47 A Astera Deli 1
  • 48 O Ocean Superstore 1
  • 49 S Spend N Save 1
  • 50 S SARIN Superstore Limited 1

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