Trends · data through September 2026

Family & Value Apparel in Minnesota

Iceflower tracks 48 stores from 11 family & value apparel chains in Minnesota. Old Navy grew fastest over the last year, ahead of Rainbow Shops and Levi's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
48
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Old Navy and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Old Navy logo Old Navy - -1.8%
2 R Rainbow Shops logo Rainbow Shops - -10.5%
3 L Levi's logo Levi's - -16.0%
4 D Daily Thread - -45.3%
  • Old Navy
  • Gap
  • Rainbow Shops
  • Levi's
  • Rainbow
  • Gap Factory
  • Citi Trends
  • Other tracked chains

Store footprint

Store map

48 tracked store locations in Minnesota. The 7 largest tracked chains are highlighted.

  • Old Navy (21)
  • Gap (2)
  • Rainbow Shops (9)
  • Levi's (3)
  • Rainbow (1)
  • Gap Factory (1)
  • Citi Trends (2)
  • Other tracked chains

Top tracked chains by store count

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