Trends · data through September 2026

Underwear & Socks in Michigan

Iceflower tracks 52 stores from 15 underwear & socks in Michigan. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Intimate Ideas.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +4.1%
2 S Soma Intimates logo Soma Intimates - -13.8%
3 I Intimate Ideas logo Intimate Ideas - -14.0%
4 H Hanesbrands logo Hanesbrands - -100.0%
  • Victoria's Secret
  • Soma Intimates
  • Nice & Naughty
  • Jockey
  • Intimate Ideas
  • La Vie en Rose
  • Bra-vo Intimates
  • Other tracked chains

Store footprint

Store map

52 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (23)
  • Soma Intimates (7)
  • Nice & Naughty (2)
  • Jockey (2)
  • Intimate Ideas (5)
  • La Vie en Rose (1)
  • Bra-vo Intimates (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 23
  • 2 S Soma Intimates logo Soma Intimates 7
  • 3 I Intimate Ideas logo Intimate Ideas 5
  • 4 H Hanesbrands logo Hanesbrands 4
  • 5 N Nice & Naughty logo Nice & Naughty 2
  • 6 J Jockey logo Jockey 2
  • 7 L La Vie en Rose 1
  • 8 B Bra-vo Intimates 1
  • 9 P Pretties Intimate Apparel 1
  • 10 H Hush Intimate Apparel 1
  • 11 C Comfortably Yours 1
  • 12 T The Pleasure Zone 1
  • 13 B Busted Bra Shop 1
  • 14 L Lanae's Intimate Apparel 1
  • 15 C Curvaceous Lingerie 1

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