Top 470 Sporting Goods Store Chains in Michigan (2026)

Metro by metro

The leading sporting goods store chains in every Michigan metro area

Tracked sporting goods store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. DICK'S Sporting Goods leads in 6 metro areas, Dunham's Sports in 3 metro areas, and Cabela's in 1 metro area. 5 chains lead at least one metro area. Against their share in Michigan as a whole, DICK'S Sporting Goods stands out in 3 metro areas, Dunham's Sports in 1 metro area.

Relative to Michigan #1 by spend

By tracked consumer spend, Q4 2025–Q3 2026

DICK'S Sporting Goods
Relative #1 in 3 metro areas

Detroit-Warren-Dearborn, MI 1.4× · Grand Rapids, MI 1.1× · Lansing-East Lansing, MI 1.8×
Dunham's Sports
Relative #1 in Flint, MI, 1.4× its share in Michigan

Not enough tracked stores: Battle Creek, MI · Jackson, MI · Midland, MI · South Bend-Mishawaka, IN-MI (MI part)

No ranked chain with 5% of the metro area's spend and 3 stores there: Ann Arbor, MI · Bay City, MI · Kalamazoo-Portage, MI · Monroe, MI · Muskegon-Norton Shores, MI · Niles, MI · Saginaw, MI · Traverse City, MI

DICK'S Sporting Goods
#1 in 6 metro areas

Detroit-Warren-Dearborn, MI · Grand Rapids, MI · Lansing-East Lansing, MI · Kalamazoo-Portage, MI · Ann Arbor, MI · Muskegon-Norton Shores, MI
Dunham's Sports
#1 in 3 metro areas

Traverse City, MI · Flint, MI · Niles, MI
Cabela's
#1 in Monroe, MI
Bass Pro Shops
#1 in Saginaw, MI
Frank's Great Outdoors
#1 in Bay City, MI

Not enough tracked stores: Battle Creek, MI · Jackson, MI · Midland, MI · South Bend-Mishawaka, IN-MI (MI part)

A metro area shows a ranking once it has at least 2 tracked sporting goods store chains and 10 tracked stores. Relative to Michigan compares a chain's share of the metro area's spend with its share in Michigan as a whole. It ranks the 7 biggest chains in Michigan and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Michigan is light gray. A metro area crossing the state line counts only its stores in Michigan. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked sporting goods store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. B&R Sports and Play It Again Sports sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	B&R Sports	-	+19.5%
2	Play It Again Sports	▲1	+13.7%
3	Dunham's Sports	-	+9.7%
4	Gazelle Sports	-	+5.3%
5	Sportsman's Warehouse	-	+4.4%
6	Bass Pro Shops	-	+4.2%
7	DICK'S Sporting Goods	-	-4.4%
8	Perani's Hockey World	-	-4.6%
9	West Marine	-	-22.7%
10	Golf Galaxy	▼1	-23.5%
11	Gameday Detroit	-	-36.6%

DICK'S Sporting Goods
Dunham's Sports
Cabela's
Bass Pro Shops
Sportsman's Warehouse
Carl's Golfland
Jay's Sporting Goods
Other tracked chains

Store footprint

Store map

637 tracked store locations in Michigan. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 126 of the 637 stores (20%); 434 of the 470 tracked chains have a single store here. 5% of the tracked retail stores here are sporting goods stores, against 4% across the United States.