Growth
Boux Avenue against its category
The biggest tracked UK underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boux Avenue's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+6.0% |
| 2 |
B
Boux Avenue
|
-3.2% |
| 3 |
I
Intimissimi
|
+10.0% |
| 4 |
C
Calzedonia
|
-21.0% |
| 5 | S Simply Pleasure | -27.9% |
| 6 |
?
靴下屋
|
-18.6% |
| 7 | K Kiss & Make Up | -28.5% |
| 8 | B Blush Lingerie Boutique | -40.9% |
| 9 | B Bargain Bazaar | - |
| 10 | A Aisling's Lingerie & Clubwear | - |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Boux Avenue locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 5
- East of England 3
- London 3
- North West 3
- Scotland 3
- Yorkshire and The Humber 3
- East Midlands 2
- North East 1
- Northern Ireland 1
- South West 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Boux Avenue
Tracked chains Boux Avenue customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
GBK Liverpool
74
M
Meadowhall
47
Meadowhall
47
S
Selfridges
40
Selfridges
40
B
Bluewater Shopping Centre
38
Bluewater Shopping Centre
38
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